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Rilo provides comprehensive marketing and social media tools for email marketing, social media management, SEO, lead generation, and customer engagement.

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Available Tools

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Email Marketing

  • HubSpot - Inbound marketing and sales platform
  • Mailchimp - Email marketing and automation
  • Klaviyo - Data-driven email and SMS marketing
  • Brevo - Email and SMS marketing platform
  • SendGrid - Cloud-based email platform
  • Omnisend - Marketing automation for ecommerce
  • Mailerlite - Email marketing platform
  • Benchmark Email - Email marketing platform

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Social Media

  • Facebook - Social media and advertising platform
  • Instagram - Visual social media platform
  • LinkedIn - Professional networking platform
  • Twitter - Social media platform
  • TikTok - Short-form video platform
  • YouTube - Video-sharing platform
  • Reddit - Social news platform

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SEO & Analytics

  • Ahrefs - SEO and marketing platform
  • Semrush - Comprehensive SEO suite
  • Moz - SEO software suite
  • Google Ads - Online advertising platform
  • Meta Ads - Advertising management platform

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Lead Generation

  • Apollo - CRM and lead generation
  • Hunter - Email finder and verifier
  • Instantly - Cold email outreach
  • Lemlist - Multichannel prospecting

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Other Tools

  • Canva - Graphic design platform
  • Brandfetch - Brand asset retrieval
  • HeyGen - AI-driven video creation
  • ZeroBounce - Email validation

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HubSpot

Inbound marketing and sales platform with CRM integration, email automation, lead nurturing, customer service, and analytics.

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Authentication

Requires authentication with hubspot integration.

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Available Functions

HubSpot provides functions for marketing automation, CRM, and analytics:
FunctionDescription
create_contactCreate a new contact.
get_contactGet contact details.
list_contactsList contacts.
update_contactUpdate contact information.
create_dealCreate a new deal.
get_dealGet deal details.
list_dealsList deals.
create_companyCreate a new company.
create_emailCreate and send marketing emails.
create_workflowCreate automation workflows.
get_analyticsGet marketing analytics.

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Available Triggers

HubSpot supports app event triggers:
Trigger SlugDescription
HUBSPOT_CONTACT_CREATEDTriggered when a new contact is created.
HUBSPOT_DEAL_CREATEDTriggered when a new deal is created.
HUBSPOT_FORM_SUBMITTEDTriggered when a form is submitted.
Use get_tools_trigger_actions to discover all available triggers for HubSpot.

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Mailchimp

Email marketing and automation platform with campaign templates, audience segmentation, and performance analytics.

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Authentication

Requires authentication with mailchimp integration.

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Available Functions

Mailchimp provides functions for email marketing and automation:
FunctionDescription
create_campaignCreate a new email campaign.
send_campaignSend a campaign to an audience.
get_campaignGet campaign details.
list_campaignsList campaigns.
create_audienceCreate a new audience list.
add_subscriberAdd a subscriber to an audience.
remove_subscriberRemove a subscriber.
get_subscriberGet subscriber details.
create_automationCreate an automation workflow.
get_analyticsGet campaign analytics.

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Available Triggers

Mailchimp supports app event triggers:
Trigger SlugDescription
MAILCHIMP_SUBSCRIBER_ADDEDTriggered when a subscriber is added.
MAILCHIMP_CAMPAIGN_SENTTriggered when a campaign is sent.
Use get_tools_trigger_actions to discover all available triggers for Mailchimp.

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Facebook

Social media and advertising platform for managing Facebook Pages, connecting with audiences, sharing content, and promoting products.

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Authentication

Requires authentication with facebook integration.

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Available Functions

Facebook provides functions for page management and advertising:
FunctionDescription
create_postCreate a post on a page.
get_postGet post details.
list_postsList posts from a page.
create_adCreate a Facebook ad.
get_adGet ad details.
list_adsList ads.
get_page_insightsGet page analytics.

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Available Triggers

Facebook supports app event triggers:
Trigger SlugDescription
FACEBOOK_PAGE_POST_CREATEDTriggered when a post is created on a page.
FACEBOOK_COMMENT_CREATEDTriggered when a comment is created.
Use get_tools_trigger_actions to discover all available triggers for Facebook.

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Using Marketing Tools in Workflows

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Example: Lead Nurturing

"Start workflow when a new contact is created in HubSpot, send welcome email via Mailchimp, and add to LinkedIn campaign"
The workflow will:
  1. Use HubSpot trigger for new contacts
  2. Send welcome email via Mailchimp
  3. Add contact to LinkedIn campaign

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Example: Social Media Automation

"Monitor Facebook page for new comments and respond automatically via workflow"
The workflow will:
  1. Use Facebook trigger for new comments
  2. Analyze comment sentiment
  3. Generate and post response

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Best Practices

Optimize email campaigns:
  • Segment audiences for targeted messaging
  • A/B test subject lines and content
  • Monitor open and click rates
Manage social presence:
  • Schedule posts across platforms
  • Monitor mentions and engagement
  • Respond to comments and messages
Generate and nurture leads:
  • Capture leads from multiple sources
  • Score and qualify leads
  • Automate follow-up sequences

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Limitations

  • All Tools: Each tool connects to a single authenticated account per workflow
  • All Tools: Subject to service rate limits and API quotas
  • Social Media: Some platforms have restrictions on automated posting
Each marketing tool integration connects to a single authenticated account. To use multiple accounts, create separate workflows.