Marketing & Social Media Tools - Rilo Documentation

Rilo provides comprehensive marketing and social media tools for email marketing, social media management, SEO, lead generation, and customer engagement.

Available Tools

Email Marketing

HubSpot - Inbound marketing and sales platform
Mailchimp - Email marketing and automation
Klaviyo - Data-driven email and SMS marketing
Brevo - Email and SMS marketing platform
SendGrid - Cloud-based email platform
Omnisend - Marketing automation for ecommerce
Mailerlite - Email marketing platform
Benchmark Email - Email marketing platform

Facebook - Social media and advertising platform
Instagram - Visual social media platform
LinkedIn - Professional networking platform
Twitter - Social media platform
TikTok - Short-form video platform
YouTube - Video-sharing platform
Reddit - Social news platform

SEO & Analytics

Ahrefs - SEO and marketing platform
Semrush - Comprehensive SEO suite
Moz - SEO software suite
Google Ads - Online advertising platform
Meta Ads - Advertising management platform

Lead Generation

Apollo - CRM and lead generation
Hunter - Email finder and verifier
Instantly - Cold email outreach
Lemlist - Multichannel prospecting

Other Tools

Canva - Graphic design platform
Brandfetch - Brand asset retrieval
HeyGen - AI-driven video creation
ZeroBounce - Email validation

HubSpot

Inbound marketing and sales platform with CRM integration, email automation, lead nurturing, customer service, and analytics.

Authentication

Requires authentication with hubspot integration.

Available Functions

HubSpot provides functions for marketing automation, CRM, and analytics:

Function	Description
`create_contact`	Create a new contact.
`get_contact`	Get contact details.
`list_contacts`	List contacts.
`update_contact`	Update contact information.
`create_deal`	Create a new deal.
`get_deal`	Get deal details.
`list_deals`	List deals.
`create_company`	Create a new company.
`create_email`	Create and send marketing emails.
`create_workflow`	Create automation workflows.
`get_analytics`	Get marketing analytics.

Available Triggers

HubSpot supports app event triggers:

Trigger Slug	Description
`HUBSPOT_CONTACT_CREATED`	Triggered when a new contact is created.
`HUBSPOT_DEAL_CREATED`	Triggered when a new deal is created.
`HUBSPOT_FORM_SUBMITTED`	Triggered when a form is submitted.

Use get_tools_trigger_actions to discover all available triggers for HubSpot.

Mailchimp

Email marketing and automation platform with campaign templates, audience segmentation, and performance analytics.

Authentication

Requires authentication with mailchimp integration.

Available Functions

Mailchimp provides functions for email marketing and automation:

Function	Description
`create_campaign`	Create a new email campaign.
`send_campaign`	Send a campaign to an audience.
`get_campaign`	Get campaign details.
`list_campaigns`	List campaigns.
`create_audience`	Create a new audience list.
`add_subscriber`	Add a subscriber to an audience.
`remove_subscriber`	Remove a subscriber.
`get_subscriber`	Get subscriber details.
`create_automation`	Create an automation workflow.
`get_analytics`	Get campaign analytics.

Available Triggers

Mailchimp supports app event triggers:

Trigger Slug	Description
`MAILCHIMP_SUBSCRIBER_ADDED`	Triggered when a subscriber is added.
`MAILCHIMP_CAMPAIGN_SENT`	Triggered when a campaign is sent.

Use get_tools_trigger_actions to discover all available triggers for Mailchimp.

Facebook

Social media and advertising platform for managing Facebook Pages, connecting with audiences, sharing content, and promoting products.

Authentication

Requires authentication with facebook integration.

Capabilities

Facebook provides comprehensive social media and advertising capabilities:

Page management and content publishing
Advertising campaign creation and management
Audience insights and analytics
Comment and message management
Event management

Available Functions

Facebook provides functions for page management and advertising:

Function	Description
`create_post`	Create a post on a page.
`get_post`	Get post details.
`list_posts`	List posts from a page.
`create_ad`	Create a Facebook ad.
`get_ad`	Get ad details.
`list_ads`	List ads.
`get_page_insights`	Get page analytics.

Facebook provides many more functions for page management, advertising, and analytics. Use get_tools_capabilities to see the complete list.

Available Triggers

Facebook supports app event triggers:

Trigger Slug	Description
`FACEBOOK_PAGE_POST_CREATED`	Triggered when a post is created on a page.
`FACEBOOK_COMMENT_CREATED`	Triggered when a comment is created.

Use get_tools_trigger_actions to discover all available triggers for Facebook.

Klaviyo

Data-driven email and SMS marketing platform that allows e-commerce brands to deliver targeted messages, track conversions, and scale customer relationships.

Authentication

Requires authentication with klaviyo integration.

Capabilities

Klaviyo provides comprehensive email and SMS marketing capabilities:

Profile and list management
Campaign creation and automation
Event tracking and analytics
Catalog management
Flow automation
Template management
Webhook management

Available Functions

Klaviyo provides extensive functions for email marketing, automation, and analytics:

Function	Description
`add_profile_to_list`	Add profiles to a Klaviyo list by profile IDs or email addresses.
`create_campaign`	Create a new email or SMS campaign.
`create_list`	Create a new list for organizing profiles.
`create_profile`	Create a new profile in Klaviyo.
`create_segment`	Create a dynamic segment based on profile attributes and events.
`create_event`	Track a custom event for a profile.
`bulk_create_events`	Create or update profiles by batching up to 1,000 events.
`get_profiles`	Retrieve profiles with filtering and pagination.
`get_lists`	List all lists in your Klaviyo account.
`get_campaigns`	List all campaigns with filtering options.
`get_segments`	List all segments.
`update_profile`	Update profile information and attributes.
`update_campaign`	Update campaign settings and content.
`get_metrics`	Retrieve metric data and analytics.
`query_metric_aggregates`	Query aggregated metric data.

Klaviyo provides 200+ functions for comprehensive marketing automation. Use get_tools_capabilities to see the complete list including catalog management, flow automation, template management, and more.

Available Triggers

Klaviyo supports app event triggers:

Trigger Slug	Description
`KLAVIYO_PROFILE_CREATED`	Triggered when a new profile is created.
`KLAVIYO_PROFILE_UPDATED`	Triggered when a profile is updated.
`KLAVIYO_EVENT_TRACKED`	Triggered when an event is tracked.
`KLAVIYO_CAMPAIGN_SENT`	Triggered when a campaign is sent.

Use get_tools_trigger_actions to discover all available triggers for Klaviyo.

Brevo (formerly Sendinblue)

Email and SMS marketing platform with automation, transactional emails, and CRM features.

Authentication

Requires authentication with brevo integration.

Capabilities

Brevo provides email and SMS marketing capabilities:

Email campaign creation and sending
SMS marketing
Contact and list management
Marketing automation
Transactional emails
CRM integration

Available Functions

Brevo provides functions for email and SMS marketing:

Function	Description
`create_campaign`	Create a new email or SMS campaign.
`send_campaign`	Send a campaign to contacts.
`create_contact`	Create a new contact.
`add_contact_to_list`	Add a contact to a list.
`remove_contact_from_list`	Remove a contact from a list.
`get_contacts`	List contacts with filtering.
`get_lists`	List all contact lists.
`send_transactional_email`	Send a transactional email.
`get_campaign_statistics`	Get campaign performance statistics.

Brevo provides additional functions for automation, templates, and analytics. Use get_tools_capabilities to see the complete list.

Available Triggers

Brevo supports app event triggers:

Trigger Slug	Description
`BREVO_CONTACT_CREATED`	Triggered when a new contact is created.
`BREVO_EMAIL_OPENED`	Triggered when an email is opened.
`BREVO_EMAIL_CLICKED`	Triggered when an email link is clicked.

Use get_tools_trigger_actions to discover all available triggers for Brevo.

SendGrid

Cloud-based email platform for transactional and marketing emails with deliverability optimization.

Authentication

Requires authentication with sendgrid integration.

Capabilities

SendGrid provides email delivery and marketing capabilities:

Transactional email sending
Marketing email campaigns
Contact and list management
Email analytics and tracking
Template management
Webhook management

Available Functions

SendGrid provides functions for email delivery and management:

Function	Description
`send_email`	Send a transactional email.
`send_bulk_email`	Send emails to multiple recipients.
`create_contact`	Add a contact to SendGrid.
`add_contact_to_list`	Add a contact to a marketing list.
`get_contacts`	List contacts with filtering.
`get_lists`	List all marketing lists.
`get_email_stats`	Get email delivery and engagement statistics.
`create_template`	Create an email template.
`get_templates`	List email templates.

SendGrid provides many more functions for email management, analytics, and automation. Use get_tools_capabilities to see the complete list.

Available Triggers

SendGrid supports app event triggers:

Trigger Slug	Description
`SENDGRID_EMAIL_DELIVERED`	Triggered when an email is delivered.
`SENDGRID_EMAIL_OPENED`	Triggered when an email is opened.
`SENDGRID_EMAIL_CLICKED`	Triggered when an email link is clicked.
`SENDGRID_EMAIL_BOUNCED`	Triggered when an email bounces.

Use get_tools_trigger_actions to discover all available triggers for SendGrid.

Instagram

Visual social media platform for sharing photos and videos, managing business accounts, and engaging with audiences.

Authentication

Requires authentication with instagram integration.

Capabilities

Instagram provides social media management capabilities:

Content publishing (photos and videos)
Story management
Comment and message management
Analytics and insights
Hashtag tracking

Available Functions

Instagram provides functions for content management and engagement:

Function	Description
`create_post`	Create a new post with photo or video.
`create_story`	Create a story post.
`get_post`	Get post details and engagement metrics.
`list_posts`	List posts from an account.
`get_comments`	Get comments on a post.
`reply_to_comment`	Reply to a comment.
`get_insights`	Get account analytics and insights.

Instagram provides additional functions for content management, analytics, and engagement. Use get_tools_capabilities to see the complete list.

Available Triggers

Instagram supports app event triggers:

Trigger Slug	Description
`INSTAGRAM_POST_CREATED`	Triggered when a new post is created.
`INSTAGRAM_COMMENT_CREATED`	Triggered when a comment is created.

Use get_tools_trigger_actions to discover all available triggers for Instagram.

Professional networking platform for B2B marketing, content sharing, and lead generation.

Authentication

Requires authentication with linkedin integration.

Capabilities

LinkedIn provides professional networking and marketing capabilities:

Company page management
Content publishing (posts and articles)
Lead generation
Analytics and insights
Message management

Available Functions

LinkedIn provides functions for professional networking and marketing:

Function	Description
`create_post`	Create a post on a company page or personal profile.
`create_article`	Publish a LinkedIn article.
`get_post`	Get post details and engagement metrics.
`list_posts`	List posts from a page or profile.
`get_company_insights`	Get company page analytics.
`get_leads`	Retrieve lead generation form submissions.

LinkedIn provides additional functions for content management, analytics, and lead generation. Use get_tools_capabilities to see the complete list.

Available Triggers

LinkedIn supports app event triggers:

Trigger Slug	Description
`LINKEDIN_POST_CREATED`	Triggered when a new post is created.
`LINKEDIN_MESSAGE_RECEIVED`	Triggered when a message is received.

Use get_tools_trigger_actions to discover all available triggers for LinkedIn.

Twitter

Social media platform for real-time updates, engagement, and brand communication.

Authentication

Requires authentication with twitter integration.

Capabilities

Twitter provides social media management capabilities:

Tweet creation and management
Direct message management
User engagement tracking
Analytics and insights
List management

Available Functions

Twitter provides functions for tweet and engagement management:

Function	Description
`create_tweet`	Post a new tweet.
`get_tweet`	Get tweet details and engagement metrics.
`list_tweets`	List tweets from a user or timeline.
`retweet`	Retweet a tweet.
`like_tweet`	Like a tweet.
`get_user`	Get user profile information.
`send_direct_message`	Send a direct message.

Twitter provides many more functions for engagement, analytics, and account management. Use get_tools_capabilities to see the complete list.

Available Triggers

Twitter supports app event triggers:

Trigger Slug	Description
`TWITTER_TWEET_CREATED`	Triggered when a new tweet is posted.
`TWITTER_MENTION`	Triggered when your account is mentioned.
`TWITTER_DIRECT_MESSAGE`	Triggered when a direct message is received.

Use get_tools_trigger_actions to discover all available triggers for Twitter.

Additional Marketing Tools

The following tools are also available for marketing automation:

Email Marketing Platforms

Omnisend - Marketing automation for ecommerce with email, SMS, and push notifications
Mailerlite - Email marketing platform with automation and landing pages
Benchmark Email - Email marketing platform with templates and analytics

TikTok - Short-form video platform for content creation and engagement
YouTube - Video-sharing platform for channel management and analytics
Reddit - Social news platform for community engagement

SEO & Analytics Tools

Ahrefs - SEO and marketing platform with keyword research and backlink analysis
Semrush - Comprehensive SEO suite with competitor analysis
Moz - SEO software suite with domain authority and link analysis
Google Ads - Online advertising platform for search and display ads
Meta Ads - Advertising management platform for Facebook and Instagram ads

Lead Generation Tools

Apollo - CRM and lead generation with contact database and email finder
Hunter - Email finder and verifier for lead generation
Instantly - Cold email outreach platform with automation
Lemlist - Multichannel prospecting with email and LinkedIn

Design & Creative Tools

Canva - Graphic design platform for creating marketing materials
Brandfetch - Brand asset retrieval for logos and brand guidelines
HeyGen - AI-driven video creation for marketing videos

Email Validation

ZeroBounce - Email validation and verification service

For detailed function lists and trigger information for these tools, use get_tools_capabilities and get_tools_trigger_actions respectively. Each tool provides comprehensive functions for its specific use case.

Using Marketing Tools in Workflows

Example: Lead Nurturing

"Start workflow when a new contact is created in HubSpot, send welcome email via Mailchimp, and add to LinkedIn campaign"

The workflow will:

Use HubSpot trigger for new contacts
Send welcome email via Mailchimp
Add contact to LinkedIn campaign

"Monitor Facebook page for new comments and respond automatically via workflow"

The workflow will:

Use Facebook trigger for new comments
Analyze comment sentiment
Generate and post response

Best Practices

Email Marketing

Optimize email campaigns:

Segment audiences for targeted messaging
A/B test subject lines and content
Monitor open and click rates

Social Media Management

Lead Generation

Generate and nurture leads:

Capture leads from multiple sources
Score and qualify leads
Automate follow-up sequences

Limitations

All Tools: Each tool connects to a single authenticated account per workflow
All Tools: Subject to service rate limits and API quotas
Social Media: Some platforms have restrictions on automated posting

Each marketing tool integration connects to a single authenticated account. To use multiple accounts, create separate workflows.

​Available Tools

​Email Marketing

​Social Media

​SEO & Analytics

​Lead Generation

​Other Tools

​HubSpot

​Authentication

​Available Functions

​Available Triggers

​Mailchimp

​Authentication

​Available Functions

​Available Triggers

​Facebook

​Authentication

​Capabilities

​Available Functions

​Available Triggers

​Klaviyo

​Authentication

​Capabilities

​Available Functions

​Available Triggers

​Brevo (formerly Sendinblue)

​Authentication

​Capabilities

​Available Functions

​Available Triggers

​SendGrid

​Authentication

​Capabilities

​Available Functions

​Available Triggers

​Instagram

​Authentication

​Capabilities

​Available Functions

​Available Triggers

​LinkedIn

​Authentication

​Capabilities

​Available Functions

​Available Triggers

​Twitter

​Authentication

​Capabilities

​Available Functions

​Available Triggers

​Additional Marketing Tools

​Email Marketing Platforms

​Social Media Platforms

​SEO & Analytics Tools

​Lead Generation Tools

​Design & Creative Tools

​Email Validation

​Using Marketing Tools in Workflows

​Example: Lead Nurturing

​Example: Social Media Automation

​Best Practices

​Limitations

Available Tools

Email Marketing

Social Media

SEO & Analytics

Lead Generation

Other Tools

HubSpot

Authentication

Available Functions

Available Triggers

Mailchimp

Authentication

Available Functions

Available Triggers

Facebook

Authentication

Capabilities

Available Functions

Available Triggers

Klaviyo

Authentication

Capabilities

Available Functions

Available Triggers

Brevo (formerly Sendinblue)

Authentication

Capabilities

Available Functions

Available Triggers

SendGrid

Authentication

Capabilities

Available Functions

Available Triggers

Instagram

Authentication

Capabilities

Available Functions

Available Triggers

LinkedIn

Authentication

Capabilities

Available Functions

Available Triggers

Twitter

Authentication

Capabilities

Available Functions

Available Triggers

Additional Marketing Tools

Email Marketing Platforms

Social Media Platforms

SEO & Analytics Tools

Lead Generation Tools

Design & Creative Tools

Email Validation

Using Marketing Tools in Workflows

Example: Lead Nurturing

Example: Social Media Automation

Best Practices

Limitations